Real Estate Advertising Sofia

Pre-paid Rental Listing Agencies – These companies appear high on most internet searches.  They will give a prospective renter only a little bit of property information until you pay them a fee.  The fee buys you more detailed information and addresses on available rentals.  These companies get their listings from property owners and managers who advertise with them.  Some charge to advertise, most do it for free.  A few of these companies are very good, many are not.  The biggest complaints we hear are that the information is so old that the properties are already rented, and that the fees are very high for information that could be found for free. 

Free To Search/Charge to Advertise – Rental Listing Agencies – These companies are similar to the above except they don’t charge the prospective renters.  Instead, they more often charge the owner or manager to advertise.  Because they charge they have far less listings.  Again, the listings are sometimes too old.  The biggest complaint is that they predominately have listings only for large apartment complexes with very few for single family homes, apartments  or small complexes. 

Free to Search/Free to Advertise – Rental Listing Sites – These are growing in popularity with new sites popping up constantly.  Some are very good.  It requires a lot of inputting time, but we advertise on virtually all of them we can find.  At present, a lot of these sites still don’t come up too high in search engine results, but they are becoming more effective over time. 

Traditional Real Estate Offices – Some agents, who generally specialize in the “For Sale” market, will also list property for rent (especially when sales are slow).  These listings can be found on websites with search capabilities.  The number of listings you will find is generally limited, and they are usually for the higher end of the single family home market. 

Internet Classified – The leader in this area  in Bulgaria is imoti.bg.  The biggest complaint for landlords is the vast amount of properties which are listed on imoti.bg which makes your property for rent Sofia very difficult to stand out in the crowd.

For Rent Signs – Of course, For Rent signs still work for most properties.  With the newspapers being ineffective in searching for rentals, many would-be tenants are going back to simply driving through neighborhoods where they would like to rent.  We have found that the large real estate type signs that go on a post are not as effective as a small more traditional For Rent sign.  Our For Rent signs are there with our phone number and website prominently listed so they can get 24/7 information on our properties.